June 25, 2008 RFID Creates Potential Hazard in Hospitals
By
Laurie
Sullivan
Research published in JAMA suggests the RFID industry has work to do when it comes to supporting hospitals and asset tracking.
June 12, 2008 HP Offers RFID Tag, Ship Service
By
Laurie
Sullivan
John Fontanella, vice president at AMR Research, and I talked this week about Hewlett-Packard's new RFID asset tagging service. HP will affix RFID tags to servers and other IT equipment before shipping the products to customers. It's pretty ingenious, though a simple concept. Think about it. How many data centers are there in the world? How many server farms?
HP supplies DreamWorks Animation with servers, about 400 desktops and 600 CPUs in the data center render farm. That's only one company. What about the other six top movie studios and countless music labels that now offer digital music?
Consider Google Yahoo, Microsoft and other search engines. Digital ad networks that serve-up text and video ads on search engines. Don't forget the online massively multiplayer online game (MMOG) companies, security companies backing up data for businesses and consumers, and software as a service (SaaS) companies like Salesforce.com.
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June 04, 2008 Mini Cooper
By
Laurie
Sullivan
Do you remember the Mini Cooper USA marketing promotion? The company distributed RFID key fobs to Cooper owners where interactive billboards read the tags and flashed personalized messages.
In case you missed it, the company created a promotion where an animated Mini Cooper on an electronic billboard illuminated the drivers name on certain toll roads in cities that use EZPass, such as Chicago, New York, New Jersey and California.
Consumers who bought Mini Coopers were asked to register their key fob, which has an embedded RFID chip. Each time the driver approached one of these billboards on specific toll roads a talking car would appear, along with the person's name who registered the key fob.
Have you heard about other marketing and advertising campaigns using RFID or near field communications? Send me a note at rfid.cmp@gmail.com.
Research published in JAMA suggests the 
