In your RFID World

RFID World delivers news and information to educate and inform business professionals about planning and deploying radio frequency identification technology to improve the way companies conduct business. The publication aims to provide business leaders and decision makers with the knowledge to improve and ease design of supply chain applications, access control and security systems, cashless payment services, consumer and embedded devices, logistics and transportation, pharmaceutical initiatives, and more.

Accomplishing this task, the site delivers analysis, news, new product information, blogs, forums, libraries, Webcasts, and networking opportunities at events and conferences.

At RFID World, you will find accurate and unbiased information on deployments, innovations, mandates and standards from industry leaders, manufacturers, system integrators, and yes, even other RFID magazines and Websites.

Meet The Editor

Laurie Sullivan comes to RFID World after serving as reporter at Red Herring, a publication for venture capitalists and business executives, where she covered an array of technologies, such as search engines (Google), social networks (YouTube), and entertainment industry initiatives (digital cinema).

Sullivan's nearly 20 years experience in the technology industry includes six years as Associate Editor at several CMP publications, such as TechWeb, InformationWeek, and Electronic Buyers' News (EBN), covering international business, RFID technology, semiconductors, software, and supply chains.

Her freelance work appears in Advertising Age, CNet.com's business publication BNet.com, Federal Computer Week, Investor's Business Daily, Los Angeles Business Journal, MediaPost's Marketing Daily, and RFID Journal. Academic publications include books published by the University of Maryland, and Thomson Learning.

Sullivan holds a Bachelor of Arts in Communications, and Masters of Creative Writing from Chapman University.

RFID World is brought to you by CMP Technology, the company that brings you EE Times, TechWeb, InformationWeek, Network Computing, InternetWeek.com, CRN, VAR Business, CommWeb, and many other publications.